Tata Salt was launched in 1983 by Tata Chemical as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad.